60 Out of 62 Mumbai Ad Hoardings Lack Approval, Authorities Take Action

GG News Bureau
Mumbai, 15th June. A recent field survey by the Maharashtra Housing and Area Development Authority (MHADA) has uncovered that 60 out of 62 advertising hoardings on its premises in Mumbai were installed without the necessary No Objection Certificate (NOC) from the authority. This revelation comes in the wake of a tragic incident on May 13, where a hoarding collapse in Ghatkopar amid strong winds and heavy rains resulted in the deaths of 17 people and injuries to 74 others.

In response to this tragedy, MHADA, in collaboration with the Brihanmumbai Municipal Corporation (BMC), has initiated the removal of unauthorized hoardings. On June 14, MHADA issued a statement confirming the removal of one such hoarding at the Shubh Jeevan Cooperative Housing Society in Juhu Vile Parle.

This action aligns with directives from Chief Minister Eknath Shinde, who has called for the elimination of illegal hoardings across Mumbai following the Ghatkopar incident. MHADA’s Vice President and Chief Executive Officer, Sanjeev Jaiswal, highlighted the authority’s commitment to public safety, stating, “The safety of the citizens is paramount. We are committed to ensuring compliance with regulatory standards and protecting public spaces from unauthorized structures. This operation underscores our dedication to public safety.”

Jaiswal elaborated on the survey findings, noting, “The survey identified that out of 62 hoardings, 60 were installed without the necessary No Objection Certificate (NOC) from MHADA.” Consequently, the BMC has issued show-cause notices to advertisers, mandating the submission of MHADA’s NOC within a specified period. Advertisers who fail to comply will face revocation of advertising permits and potential legal action.