By Anjali Sharmma
NEW YORK – The industry data showed on Monday that the video streaming service YouTube was the most used mobile app in South Korea in December, while China’s shopping platform Temu ranked as the top newly installed app.
The Google-owned streaming platform recorded 46.82 million monthly active users last month, followed by KakaoTalk, South Korea’s top mobile messenger, with 45.5 million, according to data from industry tracker IGAWorks.
Naver, the country’s top search engine, had 43.77 million active users, followed by Google with 37.59 million, media reported.
Adv Coupang, a major South Korean shopping platform, recorded 32 million users in December, standing as the leading e-commerce operator.
Chinese e-commerce app Temu ranked first in South Korea last month, with 1.17 million new installationsiIn terms of new downloads, the.
Instagram a social media platform, followed with 825,982 new downloads, and TikTok Lite came next with 818,861, the data showed.
The industry tracker noted that despite its high number of downloads, Temu’s market presence remains less significant as the proportion of users abandoning the app within a month of downloading it is estimated at 37 to 50 per cent.
According to Alphabet and Google CEO Sundar Pichai, Google-owned YouTube generated $8.92 billion in advertising revenue for the third quarter of 2024. YouTube’s total ads and subscription revenue surpassed $50 billion over the past four quarters for the first time.
YouTube’s ad revenue, reported as part of parent Alphabet’s Q3 earnings, was up 12.2 per cent year over year.
During the 2024 Paris Summer Olympics, over 850 million unique viewers watched more than 40 billion minutes of content on the platform, resulting in 12 billion views. More than 35 percent of the viewers watched it on their television screens.
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