Musk paid $50M in ad sharing to 150K creators

Anjali Sharma
GG News Bureau
NEW YORK , 28th May. Tesla CEO Elon Musk-run X on Monday has paid over $50 million in ad sharing to creators on its “video-first” platform, its CEO Linda Yaccarino has announced.

Linda Yaccarino said that when Twitter was acquired by Musk in October 2022, it was basically a 140-character messaging app.

“Now, less than 18 months later, it is a ‘video-first’ platform, and part of what’s driving that success is inviting creators onto our platform,” said Yaccarino.

There were 3,500 creators on the platform at the time of its $44 billion acquisition..

“Now, our video capabilities have become so sophisticated that we’ve probably got over 150,000 creators on the platform and paid out over $50 million in ad-sharing relationships with those creators,” she informed.

The X platform is inviting more and more creators to give its 600 million monthly active users“the ultimate experience”.

Yaccarino announced that X would soon launch a dedicated TV app for users to upload high-quality videos, similar to Google-owned YouTube.

She posted this will be your “go-to companion for a high-quality, immersive entertainment experience on a larger screen,”.

X users would see trending video algorithms, artificial intelligence powered topics and cross-device experience, among other features.

Musk is making X “an everything app”.

According to him, X has 600 million monthly active users and about half of which use the platform every day.

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