Anjali Sharma
GG News Bureau
NEW YORK, 14th Feb. Tesla CEO Elon Musk-run X on Tuesday has announced that advertisers will be able to run ads next to certain content creators on the platform via the Creator Targeting programme.
Creator Targeting is an extension of X’s powerful and brand safe video offering, according toX.
The move will allow advertisers to prevent their ads from appearing next to controversial or offensive content, the company stated.
“Soon, advertisers on X can run ads against a curated list of premium content creators via Creator Targeting,” the company said in a blogpost.
“This means giving advertisers more control to be able to use the self-serve X Ads Manager to run ads against the content of their chosen creator(s),” it added.
The new development came after numerous brands pulled their ads from X last year after their ads appeared next to pro-Nazi content.
The microblogging platform plans to add the ability to serve ads only on an individual creator’s profile — completely eliminate the unlikely event of unwanted adjacencies while aligning your brand to creators you love most.
Creator Targeting is an extension of X’s powerful and brand safe video offering, according to the company.
Apple and Disney paused their ad spending on X after Musk endorsed an antisemitic post on the platform. Musk later apologized for that.
During a New York Times DealBook interview, Musk lashed out at the brands, and even told them to “go f*** yourself”.
X mentioned that since launching the ad revenue sharing programme in July last year, over 80,000 creators have turned to the platform to tell their story and monetise their craft.
