BJP Shifts Bengal Strategy, Targets Mamata’s ‘Misgovernance’

Party asks state unit to focus on ground campaign as Banerjee intensifies Delhi offensive

  • BJP leadership tells Bengal unit to avoid reacting to Mamata’s Delhi moves
  • Focus to shift toward “misgovernance, corruption and appeasement” narrative
  • Booth-level mobilisation to be prioritised ahead of assembly polls
  • Senior leaders including Amit Shah and PM Modi set to visit the state

GG News Bureau
Kolkata, 5th Feb: The Bharatiya Janata Party has recalibrated its political strategy in West Bengal, advising its state leadership to focus on grassroots campaigning and issues of governance rather than responding to Chief Minister Mamata Banerjee’s political moves in Delhi.

Banerjee recently concluded an eventful visit to the national capital, which included appearances in the Supreme Court over the Special Intensive Revision (SIR) issue, a confrontational meeting with the Election Commission, and moves towards an impeachment bid against the Chief Election Commissioner.

According to party sources, the BJP’s central leadership believes the focus should remain on what it calls the “misgovernance” of the Trinamool Congress government in Bengal rather than engaging in political sparring in Delhi.

The leadership reportedly feels anti-incumbency sentiment has built up after nearly 15 years of Trinamool rule, but organisational shortcomings have prevented the BJP from converting that mood into electoral gains.

A string of meetings has been held to prepare the party machinery ahead of the state polls.

Newly appointed BJP state president Nitin Nabin recently chaired a meeting in Durgapur attended by senior leaders including Union Minister Sukanta Majumdar and Leader of the Opposition Suvendu Adhikari.

Party leaders were instructed to strengthen booth-level organisation, a strategy earlier emphasised by Home Minister Amit Shah.

In another meeting in Delhi, Bengal MPs were asked to return to the state and begin active campaign work. Further consultations are expected during Shah’s scheduled visit to Bengal later this month, while Prime Minister Narendra Modi is also likely to tour the state in the coming weeks.

The BJP is expected to build its campaign around allegations of corruption, poor administration and minority appeasement under the Trinamool government.

Party leaders in Delhi believe earlier enforcement actions in alleged sand and coal smuggling cases were not fully leveraged politically, and are now looking to shape a sharper narrative ahead of the elections.

As Banerjee attempts to centre the political discourse around SIR and her party’s impeachment push, the BJP’s directive to its state unit is clear: shift the focus back to governance issues and take the fight directly to the districts and booths across Bengal.