Use AI Even If It Hits Revenue: TCS CEO
K Krithivasan Says Faster, Cheaper AI Delivery Will Create More Opportunities for IT Sector
- TCS urges employees to adopt AI to improve speed and efficiency
- CEO says revenue cannibalisation should not deter innovation
- IT stocks under pressure amid AI disruption fears
- Wipro echoes view that AI will create more jobs
GG News Bureau
New Delhi, 25th Feb: The Chief Executive Officer of Tata Consultancy Services (TCS), K. Krithivasan, has urged employees to embrace artificial intelligence tools to deliver work faster and at lower cost — even if it impacts the company’s revenue.
Speaking at the Nasscom Technology and Leadership Forum in Mumbai on Wednesday, Krithivasan said associates should proactively suggest AI-driven efficiencies to clients.
“We are telling associates that if you find that you can do something faster, better, cheaper with AI, you should probably go and tell your customers, even if it cannibalises revenue,” he said.
He added that the company does not view AI as a threat to livelihoods but as a catalyst for expansion. “We are not afraid this technology will take away our livelihood. We believe it is going to open up more opportunities,” he said.
Investor concerns about AI disrupting the traditional labour-intensive IT services model have weighed heavily on the sector. Nearly $68.6 billion in market value was wiped out in February amid fears of reduced billing hours and automation-led efficiency gains.
The NIFTY IT index has fallen 21% this month as of Tuesday’s close, marking its worst monthly performance in nearly 23 years.
TCS’s position aligns with that of rival Wipro, which also expects AI adoption to expand demand rather than shrink it. Hari Shetty, Chief Strategist and Technology Officer at Wipro, said he anticipates AI will create more jobs than it displaces.
As global enterprises accelerate AI adoption, India’s IT majors appear to be repositioning themselves to capitalise on the technological shift rather than resist it.
