India–Australia Case Study Compendium Launched at IIFT
‘Pitch Perfect’ report showcases real business journeys across both markets
- India–Australia business case studies compendium launched at IIFT Delhi
- Publication documents experiences of 30 companies operating in both countries
- Officials say it reflects real gains from India–Australia trade pact
- Initiative aims to boost bilateral trade toward $100 billion target
GG News Bureau
New Delhi, 6th Feb: The India–Australia Business Case Studies Compendium, titled “Pitch Perfect Australia–India: Perfect Conditions for a $100 Billion Partnership,” was launched at the Indian Institute of Foreign Trade (IIFT) in Delhi, bringing together policymakers, diplomats, industry leaders, and academics to discuss the next phase of economic cooperation between the two nations.
Jointly developed by IIFT and Newland Global Group, the compendium documents real business journeys of companies operating across India and Australia. It captures market-entry experiences, growth strategies, and lessons from 30 organisations that have successfully navigated opportunities in both markets.
Commerce Secretary Rajesh Agrawal praised IIFT for anchoring the initiative, stating that the case studies provide evidence-based insights into how the trade agreement has translated into real opportunities for businesses. He said the compendium would help strengthen and expand the benefits of the India–Australia Economic Cooperation and Trade Agreement (ECTA).
Australian High Commissioner to India Philip Green lauded the initiative and acknowledged IIFT’s role in fostering dialogue on bilateral trade. He noted that platforms bringing together academia, government, and industry are crucial for strengthening the strategic partnership between the two countries.
Joint Secretary Petal Dhillon highlighted the growing momentum in India–Australia economic relations, noting that IIFT’s research-driven insights have supported the enhanced utilisation of the ECTA.
IIFT Vice Chancellor Prof. Rakesh Mohan Joshi said the initiative reflects the institute’s commitment to bridging research and practice and supporting India’s expanding footprint in global trade.
Representatives from Newland Global Group also highlighted success stories from companies operating in both markets. The event concluded with a panel discussion featuring stakeholders from government, trade bodies, and industry.
Ambassador Anil Wadhwa described the compendium as a meaningful step toward strengthening India–Australia economic engagement.
With both countries aiming to deepen economic ties, the publication is expected to serve as a practical resource for businesses, policymakers, and researchers by identifying opportunities, addressing challenges, and showcasing successful cross-border ventures.
