Google lays off ‘Hundreds’ ad sales team

Anjali Sharma
GG News Bureau
NEW YORK, 18th Jan. Google company on Wednesday has announced that it is cutting “hundred” more jobs in its advertising sales team as part of an ongoing restructuring exercise, a Google spokesperson confirmed that “a few hundred roles globally are being eliminated” as part of the restructuring.

The company has laid off 1,000 employees last week.

Philipp Schindler, Google’s chief business officer, told staff in a memo that the fresh job cuts “were the result of changes to how Google’s sales team operated”, news media reported.

The layoffs will affect Google’s Large Customer Sales unit, a team that sells ads to large businesses.

The Google Customer Solutions team which sells ads to smaller clients, will now become the “core” ad sales team.

“Every year we go through a rigorous process to structure our team to provide the best service to our Ads customers,” a company spokesperson was quoted as saying.

“We map customers to the right specialist teams and sales channels to meet their service needs. As part of this, a few hundred roles globally are being eliminated and impacted employees will be able to apply for open roles or elsewhere at Google,” the spokesperson added.

Google had laid off workers in several departments, including hardware, central engineering teams, and Google Assistant.

In January last year, Google cut its workforce by 12,000 people, or around 6 per cent of its full-time employees.

The tech giant made other job cuts to its recruiting and news divisions later in the year, according to reports in the media.