Preparation for UP Assembly By-Polls: BJP’s Strategic Moves and Plans  

Paromita Das

GG News Bureau

New Delhi, 10th July. The upcoming by-polls for 10 Assembly seats in Uttar Pradesh have spurred the Bharatiya Janata Party (BJP) into action, under the assertive leadership of Chief Minister Yogi Adityanath. A meticulously crafted team of 16 Ministers has been assembled to devise and execute strategic plans aimed at securing electoral victories, particularly focusing on seats currently held by the Samajwadi Party (SP).

BJP’s Strategic Imperative

The BJP’s overarching goal in these by-polls is twofold: to consolidate its hold on the five seats held by the National Democratic Alliance (NDA) and to strategically wrest control of the five seats currently under SP’s sway. This strategic imperative underscores the BJP’s proactive approach in fortifying its electoral position following the outcomes of the recent Lok Sabha elections.

Ministerial Coordination and Strategic Planning

Under the adept guidance of Yogi Adityanath, a pivotal meeting was convened to deliberate on effective strategies tailored for each constituency. The meeting, held on Sunday, June 30, saw the participation of 16 Ministers, each entrusted with specific responsibilities crucial to the BJP’s electoral strategy.

Assignments and Responsibilities

The allocation of responsibilities reflects a keen understanding of local dynamics and electoral trends. UP Tourism Minister Jayveer Singh has been tasked with overseeing the Karhal seat, vacated by SP’s Akhilesh Yadav following his successful Lok Sabha bid from Kannauj. Singh’s appointment is strategic, leveraging his firsthand knowledge of SP strongholds despite his recent electoral contest in Mainpuri.

Similarly, other Ministers have been given constituencies where their local influence and understanding of voter sentiments are expected to play a crucial role. The approach ensures a focused and region-specific campaign, aiming to address the unique challenges and opportunities of each seat.

Working Together with Allies

The BJP’s electoral strategy heavily relies on cooperative efforts and strategic partnerships with political allies. For example, because the SBSP decided not to contest, the BJP is prepared to back the NISHAD party’s candidacy in Sisamau, which is being assisted by Sanjay Nishad and Finance Minister Suresh Khanna, while concentrating its own efforts on Majhawan.

The Seat Allocation Dynamics

The Meerapur seat, which Chandan Chauhan left vacant, is anticipated to remain under the Rashtriya Lok Dal’s (RLD) jurisdiction in the crucial seat distribution process. Similarly, Dharam Pal Singh and J P S Rathore have been given the Kundarki seat, which was left empty by veteran SP politician Ziyaur Rahman Barq’s election to the Lok Sabha from Sambhal.

Ground-Level Mobilization

The BJP’s strategy emphasizes ground-level mobilization, with an extensive outreach program designed to engage with voters directly. Party workers and local leaders are being mobilized to strengthen grassroots connections, highlight the government’s achievements, and counter the narratives set by the opposition.

Media and Communication Strategy

An integral part of the BJP’s strategy is a robust media and communication plan to effectively disseminate their message and counter any misinformation from the opposition. Social media campaigns, local media engagements, and targeted messaging are being employed to create a favorable narrative for the party.

Monitoring and Feedback

To ensure the effectiveness of the strategy, a system for constant monitoring and feedback has been put in place. Regular updates and assessments will help in making real-time adjustments to the campaign strategies, ensuring that the party remains agile and responsive to any emerging challenges or opportunities.


The BJP’s preparation for the Uttar Pradesh Assembly by-polls demonstrates a comprehensive and strategic approach under the leadership of Yogi Adityanath. With a focus on both consolidating their current seats and making inroads into SP-held territories, the BJP is leaving no stone unturned in its quest to secure electoral victories. The involvement of key Ministers, a focus on ground-level mobilization, and a strong media strategy underscore the party’s commitment to a successful campaign.

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