PB-SHABD Launches 24/7 Access to News for Digital Portals, Free Sign-Up Till March 2025
GG News Bureau
New Delhi, 25th Oct. Prasar Bharati’s PB-SHABD platform is now offering digital news portals unrestricted, free access to a wide repository of multimedia content, enabling enhanced news coverage across India. Media organizations can sign up for PB-SHABD on Prasar Bharati’s website until March 2025, granting them access to logo-free content across text, video, audio, and photo formats in multiple Indian languages.
Digital news portals interested in PB-SHABD’s resources must meet certain subscriber requirements. YouTube-based news portals in Hindi or English should have a minimum of 100,000 subscribers, while regional portals need at least 50,000. These portals must also show consistent activity and be verified.
PB-SHABD: In-Depth Coverage for Digital Media
Launched on March 13, 2024, PB-SHABD—short for Prasar Bharati-Shared Audio-Visuals for Broadcast and Dissemination—brings together over 1,500 reporters and 60 edit desks nationwide. Operating around the clock, this service supplies more than 1,000 daily stories across over 50 news categories, including technology, politics, and agriculture, in every major Indian language.
One of PB-SHABD’s unique features is its logo-free content policy, allowing media outlets to use material without requiring source credit. The platform offers a live feed feature, covering key national events from Rashtrapati Bhawan ceremonies to political rallies. Additionally, a Media Repository under development will provide archival access to Doordarshan and Akashvani footage, enhancing media outreach with historical and rare footage.
Social Media Outreach and Updates
For updates, PB-SHABD maintains active profiles on X (https://x.com/PBSHABD) and Instagram (https://www.instagram.com/pbshabd), ensuring real-time updates and engagement with India’s media community.
This initiative reflects Prasar Bharati’s commitment to supporting fair, objective journalism that reaches even the most remote parts of India.
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