DPIIT Hosts Workshop with Flipkart and Indian Toy Industry

GG News Bureau
New Delhi, 13th June. 
In a bid to accelerate the growth of the Indian toy sector, the Department for Promotion of Industry and Internal Trade (DPIIT) organized a pivotal workshop today with Flipkart and the Indian Toy Industry. Held in New Delhi, the workshop aimed to create a roadmap for the sector’s expansion, enhance domestic consumption, and focus on upskilling and reskilling the workforce.

Rajesh Kumar Singh, Secretary of DPIIT, underscored the government’s dedication to fostering a robust ecosystem for the toy industry. “As part of its strong commitment to create a better ecosystem for the toy industry, the Government of India has identified the sector as one of the champion sectors, with a long-term vision to create a global market for ‘Made in India’ toys. A cohesive approach is being followed by breaking the silos and working with industry in all aspects for enhancing the robustness of the sector,” he stated.

Sanjiv, Joint Secretary of DPIIT, highlighted the industry’s recent successes, noting significant export growth and a stronger manufacturing base, which has reduced import dependency. “The success of the Indian toy industry reflects in the enhanced exports, increasing robustness of the manufacturing ecosystem, and reduced import dependence. I am happy to share that the Indian toy industry has expanded its global presence to more than 100 countries, including the USA, UK, Germany, Netherlands, Denmark, and even China. The next step for the toy industry is to reach international consumers through the effective use of online mediums,” he said.

The workshop, conducted in collaboration with Flipkart, offered domestic toy manufacturers insights into the nuances of online selling, marking a crucial step towards building a vibrant “Toyconomy.”

Attendees, including members of Flipkart and various domestic toy industry stakeholders, discussed strategies to leverage e-commerce platforms to drive growth and global reach.

Comments are closed.