boAt Withdraws Sponsorship for Canadian Punjabi Singer Shubh’s India Tour Over His Controversial Remarks


GG News Bureau

New Delhi, 20th Sept. Consumer electronics company boAt said on Tuesday that it decided to withdraw its sponsorship of Punjabi artist Shubh’s upcoming tour to India due to certain inflammatory remarks he made earlier this year.

“At boAt, while our commitment to the incredible music community runs deep, we are first and foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour,” the company said in a post on social media platform X.

The Bhartiya Janata Yuva Morcha has objected, stating Shubh showed support for Khalistanis by posting a distorted map of Kashmir.

Shubhneet Singh, often known as Shubh, is scheduled to perform at the Cruise Control 4.0 event in Mumbai on September 23-25.

Virat Kohli, the cricketer, recently unfollowed Shubh on the social media app Instagram.

The announcement by boAt came on the same day that Canadian Prime Minister Justin Trudeau accused “agents of the Indian government” of being involved in the June killing of a prominent Sikh separatist leader in Surrey, claims that New Delhi categorically denied as “absurd” and “motivated.”

Amid the escalation of tensions, both Canada and India have dismissed a senior diplomat.

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