Anjali Sharma
GG News Bureau
NEW YORK, 8th May. Apple, the iPhone maker on Tuesday announced that it is to run AI software in data centre servers to give the company an edge, according to media reports.
Apple has joined the bandwagon and is now reportedly working on its own chips for data centers as the race for artificial intelligence (AI) chips intensifies.
The ‘Project ACDC’ (Apple Chips in Data Centre) will first use the indigenous chips in the company’s own servers, the report mentioned.
The tech giant is likely to unveil new AI products at its flagship Worldwide Developers Conference in June.
Tech giants like Microsoft, Google, Meta and OpenAI are working on developing custom server hardware to power AI models.
CEO Tim Cook said that Apple is making “significant investments” in generative AI.
Apple is likely to soon share “very exciting things” with customers.
Cook said that “We have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration, groundbreaking Apple’s silicon and with our industry-leading neural engines”.
Apple is integrating OpenAI’s ChatGPT and Google’s Gemini into its upcoming iPhones.
‘We believe that we have advantages that set us apart there. And we’ll be talking more about it as we go through the weeks ahead,” Cook said.
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