Anchors from DD News and DD International to be Clad in Khadi

Khadi and Village Industries Commission signs three MoUs to promote Khadi Products


GG News Bureau

New Delhi, 19th Sept. Embracing Prime Minister Narendra Modi’s mantra of ‘Local for Vocal’ and ‘Atmanirbhar Bharat,’ the Khadi and Village Industries Commission (KVIC), Ministry of Micro, Small and Medium Enterprises, inked three separate Memorandums of Understanding (MOUs), and laid the foundation stone of ‘Modern Khadi of New India’ in the Amritkal of Independent India on Monday.

In presence of Manoj Kumar, Chairman, Khadi & Village Industries Commission these agreements were signed with Prasar Bharati, NBCC (India) Limited, and Digital India Corporation.

The objective of these MoUs is to prepare a roadmap to modernize the Khadi and Village Industries Commission and popularize its products among the youth as per the vision of the Prime Minister Narendra Modi.

On this occasion, Kumar distributed margin money subsidy of Rs 150 crore to the beneficiaries under the Prime Minister’s Employment Generation Programme.

According to the MoU signed with Prasar Bharati, very soon the anchors of DD News and DD International channels will be seen in Khadi apparels.

Kumar reiterated that under the leadership of Prime Minister Shri Narendra Modi, Khadi has now become identity self-reliant India. In such a scenario, this agreement with Prasar Bharati will substantiate to be a milestone in making Khadi popular among the youth.

Along with this, NBCC (India) Limited will build new modern infrastructure for Khadi and Village Industries Commission across the country and to focus on keeping KVIC up-to-date with the latest technology, KVIC has joined hands with Digital India Corporation.

Kumar also launched a dashboard and ATR Portal.

Dashboard will help the Chairman for monitoring the schemes run by the Commission and ATR Portal will facilitate the efficient tracking of actions taken on Commission’s decision.

Addressing the program, The KVIC Chairman said that the Prime Minister Narendra Modi has promoted India’s National Heritage Khadi on every platform of the world in the past 9 years.

He said, the way Prime Minister Shri Narendra Modi did global branding of Khadi by gifting Khadi gifts to the world leaders at the recently held G-20 summit in Delhi, has given a new global identity to Khadi.

KVIC chairman further said that during the India’s freedom struggle, Khadi, which was made the key weapon of the Swadeshi movement by the Father of the Nation, Mahatma Gandhi, the same Khadi has been magnificently used by Prime Minister Narendra Modi in the last 9 years for poverty alleviation, artisan empowerment, food security, women empowerment and has created the most powerful, capable and successful tool and weapon to eradicate unemployment.

Creating history in the last financial year under Prime Minister’s leadership, the trade of Khadi and village industry products crossed Rs 1.34 lakh crore, while 9.54 lakh new jobs were generated. KVIC officers and employees were present in the program.

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