GG News Bureau
New Delhi, 18th Nov. Amazon aims to achieve $20 billion in merchandise exports from India by 2025 by onboarding thousands of small sellers onto its e-commerce platform, according to a company official.
Bhupen Wakankar, director of global trade at Amazon, expressed optimism about the number of entrepreneurs who have joined the platform this year and emphasized plans to expand exports.
He highlighted the strong demand for Indian-made organic health supplements, homeware, and robotic games ahead of the Black Friday Cyber Monday sale.
Since its launch in 2015, Amazon Global Trade has gained momentum in India, with over 100,000 small manufacturers selling a wide range of products to international customers.
Many of these sellers are first-time exporters who have experienced significant business growth through the e-commerce platform.
Wakankar also mentioned that the platform has supported small exporters by providing logistics assistance and access to Amazon Prime’s global membership base of over 200 million.
This growth in exports comes at a time when India’s overall goods exports have declined by 7% year-on-year.
The e-commerce platform has witnessed the highest growth in categories such as beauty, apparel, home, kitchen, furniture, and toys.
Indian products have seen increased sales during holidays like Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year in markets such as the United States, Britain, Canada, Australia, and Germany.
To incentivize exporters, Amazon has reduced the subscription fees for its global selling program from $120 to $1 for the first three months for exporters who sign up before March 31.