Piyush Goyal Unveils MSME Export Push Under EPM
Seven New Interventions Launched; Focus on Credit, Logistics and Market Access
GG News Bureau
New Delhi, 20th Feb: Union Minister of Commerce and Industry Piyush Goyal on Friday launched seven additional interventions under the Export Promotion Mission (EPM), aimed at empowering Micro, Small and Medium Enterprises (MSMEs) and strengthening India’s global export competitiveness.
The new measures focus on easing access to credit, expanding market reach, reducing compliance burdens and improving logistics support for exporters. Commerce Secretary Shri Rajesh Agarwal was also present at the launch.
Inclusive Growth and Tech-Driven Future
Marking World Day of Social Justice, Goyal said inclusive growth and reaching the last person at the bottom of the pyramid are essential for achieving true social justice. He underlined that AI and emerging technologies such as machine learning, quantum computing, data centres and indigenous large language models will drive India’s next phase of growth.
Referring to the recent AI Summit, the Minister said India is now at the centre of global discussions on artificial intelligence and future technologies.
Double-Digit Export Growth
Highlighting trade performance, Goyal said India recorded double-digit growth in merchandise exports in the first half of February, reflecting strong global demand and proactive industry participation.
He noted that nearly 70 per cent of global GDP and two-thirds of global trade are accessible to India through nine concluded Free Trade Agreements (FTAs), including the first tranche of the Bilateral Trade Agreement with the United States. These agreements offer preferential access across 38 developed and emerging economies.
Niryat Protsahan: Financial Enablers
Under the financial support pillar ‘Niryat Protsahan’, three key interventions were launched:
1. Export Factoring Support:
MSMEs will receive 2.75% interest subvention on factoring costs through RBI/IFSCA-recognised entities, capped at ₹50 lakh per year.
2. E-Commerce Credit Assistance:
- Direct E-Commerce Credit Facility up to ₹50 lakh with 90% guarantee coverage.
- Overseas Inventory Credit Facility up to ₹5 crore with 75% guarantee coverage.
Interest subvention of 2.75% will be available, subject to limits.
3. Support for Emerging Markets:
Shared-risk and credit instruments to help exporters enter new or high-risk markets.
Niryat Disha: Trade Ecosystem Support
Four ecosystem-focused interventions were introduced:
TRACE (Trade Regulations, Accreditation & Compliance Enablement):
Up to 75% reimbursement for testing, inspection and certification expenses, subject to ₹25 lakh annual cap.
FLOW (Facilitating Logistics, Overseas Warehousing & Fulfilment):
Up to 30% assistance for overseas warehousing projects, including e-commerce export hubs.
LIFT (Logistics Interventions for Freight & Transport):
Up to 30% freight reimbursement for exporters in low export-intensity districts.
INSIGHT (Integrated Support for Trade Intelligence & Facilitation):
Support for district-level export hubs, trade intelligence systems and capacity building.
Holistic Ecosystem Approach
The Export Promotion Mission combines financial tools under Niryat Protsahan with ecosystem reforms under Niryat Disha. It is being implemented in coordination with the Ministry of MSME, Ministry of Finance, EXIM Bank, CGTMSE, NCGTC, lending institutions and Indian Missions abroad.
Three interventions — Market Access Support, Interest Subvention for Pre- and Post-Shipment Credit, and Collateral Support for Export Credit — are already operational. With the latest launch, 10 of the 11 proposed interventions under EPM are now active.
Industry bodies including FIEO, EEPC, GJEPC, CII, FICCI, PHDCCI, ASSOCHAM and NASSCOM welcomed the initiative and expressed support for effective implementation.
Goyal said the Mission aims to ensure that the benefits of global trade reach every MSME, startup and entrepreneur, positioning India as a globally competitive export powerhouse.
