A Pledge by NaMo, “Clean and healthy India”

Dr. Sonam Dixit

“Swach Bharat Mission is a public movement. This is the need of the hour and a change in our behavior is a must.”, PM Shri Narendra Modi quoted. The efforts to achieve universal sanitation coverage and to put consideration on sanitation, On 2nd October, 2014. the Prime Minister of India, Shri Narendra Modi, flags the Swachh Bharat Mission. The Mission pledge to achieve a Swachh Bharat by 2019, as an appropriate and decent tribute to Mahatma Gandhi on his 150th birth anniversary.

एक कदम स्वच्छता की ओर (One step towards cleanliness) is the motto of Swachh Bharat Abhiyan.

  The Objectives of Swachh Bharat Abhiyan or Clean India is a movement that targets to clean up the streets, roads and infrastructure of India’s cities, smaller towns, and rural areas, to abolish open defecation by educating and appealing and encouraging the people to build toilets in their house and also by creating community-owned toilets.This Clean India Mission is a responsible mechanism of observing and noting the community toilet use.Swachh Bharat Abhiyan targets is to construct 90 million toilets in rural India at a cost of Rs.1.96 lakh crore.  The Swachh Bharat Abhiyan will concurrently contribute in achieving the Sustainable Development Goal 6 (SDG 6), one of 17 SDGs established by the UN in 2015. It appeals for clean water and sanitation for all the communities. Why India needs a Swachhta Pledge, as India has been suffering from poor state of cleanliness. People particularly in rural areas and poor ones in urban areas prefer defecating in open are the main cause of spreading diseases in atmospheres and a threat to their as well. The awareness of throwing the garbage into dustbins, not urinating in open has not yet been established. Open defecation and the waste water contamination of drinking and bathing water has been a prevalent sanitary problem in India. Data says, in 2017, India was the country with the highest number of 530 million people turn to open defecation. The necessity was to change the outlook and belief is to improve health conditions, make the place habitable and recuperate the image of India. This has to be a rigorous and thorough determination to create and keep India clean. Swachh Bharat Mission is India’s major sanitation to get-up-and-go, till date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns that are linked to rural and backward areas. The Prime Minister Narendra Modi has titled the Swachh Bharat campaign “Satyagrah se Swachhagrah” signifying to Mahatma Gandhi’s ‘Champaran Satyagraha’ launched on April 10, 1917.The mission includes two sub-missions: Swachh Bharat Abhiyan Gramin (Rural), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan (Urban), which operates under the Ministry of Housing and Urban Affairs. The estimate cost over Rs.620 billion to promote the  Swachh Bharat Abhiyan is the soul purpose of government of India to make India clean and healthy, the government delivers an encouragement by allotting of Rs. 12,000 for each toilet built by a below-poverty-line (BPL) family’s. 90 billion were apportioned for the Swacch Bharat Mission in the 2016 in Union Budget. To heighten this holy mission, The World Bank permitted a credit of US$11.5 billion and $25 million in technical assistance in 2016 for the Swachh Bharat Mission to support India’s Sanitation inventiveness.  The World Bank Corporations as part of Corporate Social Responsibility advantages contributes this mission financial and technical support. The Swachh Bharat Abhiyan has also received the funding and encouragement from state governments under the Sarva Shiksha Abhiyan and other schemes. Some of the previous initiatives were taken by earlier government but didn’t take off in a right direction, on 1 April 2000, the Government of India in the leadership of then Prime Minister Manmohan Singh restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign (TSC) which on 1 April 2012 was retitled “Nirmal Bharat Abhiyan” was not successful though. The campaign also conducted a random analysis of 80 villages in rural areas of Madhya Pradesh. It showed that the TSC programme could little increase the number of households with toilets, and had an insignificant outcome in decreasing open defecation. Deterioration in health of children was persistent too.

The “Nirmal Bharat Abhiyan” – the rural sanitation program had an impractical methodology and was hampered. Accordingly, the Nirmal Bharat Abhiyan was restructured by Cabinet approval on September 24, 2014 as Swachh Bharat Abhiyan by BJP government, as a main mission. The initiatives taken for Swacch Bharat Mission and as part of the campaign, volunteers, known as Swachhagrahis, or ambassadors of cleanliness, have endorsed indoor plumbing and the Community Approaches to Sanitation (CAS) at the village level. Government of India has appointed Central Public Works Department (CPWD) with the responsibility to dump the waste from government offices, The Ministry of Railways has strategically planned to have the facility of cleaning on demand, clean bed-rolls from automatic laundries, bio-toilets, litterbins in all non-AC coaches. The Centre will use its Digital India project in combining with the Swachh Bharat Abhiyan to have solar-powered trash cans, which rings alarms to sanitation bunch once they are chockfull.

The Swachh Bharat Swachh Vidyalaya campaign was launched by the Minister of Human Resource Development, Government of India by sharing in the cleanliness drive along with the school’s teachers and students. The Prime Minister Shri Narendra Modi designated noticeable public figures to publicise Swachh Bharat campaign, they are Sachin Tendulkar,  Priyanka Chopra,  Baba Ramdev; Shah Rukh Khan, actor; Vidya Balan,  former HRD Minister Shashi Tharoor, Amitabh Bacchan,  Mridula Sinha; Kamal Hasan,  Virat Kohli,  M.S. DhoniOn 2 October 2014, Prime Minister Modi chose some of the prominent personalities as Brand Ambassadors of Swachh Bharat Mission, namely Kapil Sharma, comedian; Sourav Ganguly, Kiran Bedi, former IPS officer; Padnabha Acharya, Governor of Nagaland; Sonal Mansingh, Classical dancer; Ramoji Rao, Eenadu Group; Aroon Purie of India Today , including some non-governmental activities to achieve the objectives of the campaign include the national real-time checking and updates from Non Government Organizations (NGOs). NGOs likes The Ugly Indian; Waste Warriors; SWACH Pune (Solid Waste Collection and Handling) who are working to accomplish the Swacch Bharat purpose and greater necessity, also a film with a great message to transform rural orthodox mentality ‘Toilet-Ek Prem Katha’ was released and made a great impact on masses that also encouraged the message of clean India around the corners of India. The successful wind of this mission in the rural areas is seen as huge development to kill the conservative beliefs of backward areas. BJP introduced Swachh Bharat Mission (SBM) Mobile App as a practice of the people and Government organisations to succeed the goals of Swachh Bharat Abhiyan. Bunch of advertisements has been created to make the Mission a great success, as an awareness among the people by the Government of India. A widespread sanitation survey and evaluation is conducted every year across several hundred cities to check the growth and improvements and the impact of Swachh Bharat Abhiyan and to promote a grit of competition among the cities. The functioning of campaign and performance of each city is calculated on factors like – Sweeping, collection and transportation of Municipal solid waste, processing and disposal of solid waste; Open defecation free toilets; Capacity building and eLearning; Provision of public and community toilet seats; Information, education and communication, and behaviour change. IN 2017 The Swachh Sarvekshan was conducted across 500 cities between 4 January 2017 and 7 February 2017. The uppermost 10 cities are Indore, Bhopal, Visakhapatnam, Surat, Mysore, Tiruchirappalli, New Delhi Municipal Council; Navi Mumbai, Tirupati . Survey reports confirms that, 71 Indian public sector has accomplished and 14 companies supported and advocated the construction of 89,976 toilets till May 2015. In 2017, the national sanitation coverage rose to 65% from 38.7% on Oct 2, 2014 before the start of the campaign. There was a huge rise of 90% in August 2018. By February 15, 2018 ,11 states, 314 districts and 3.25 lakh villages were declared Open Defecation Free (ODF.

The cities and towns which have been declared ODF stood at 22 per cent and the urban wards which have attained 100 per cent door-to-door solid waste collection stood at 50 per cent. The number of Swachhagrahi volunteers working across urban local bodies grown to 20,000, and those working in rural India increased to more than a lakh. The number of schools with separate toilet facilities for girls boosted from 0.4 million (37 per cent) to almost one million (91 per cent). as per A fair survey released by The Quality Council of India in August 2017, Haryana was the top in the national ranking with 99 per cent of households in rural areas covered and usage of 100 percent’s overall national rural “household access to toilet” coverage increased to 62.45 per cent and usage to 91.29 per cent.

Since 2nd Oct, 2014 9,23,07,144 household toilets are built, the counts of open defecation free villages are 5,53,698, the rise of 4,465 open defecation free villages in Namami Gange is seen. The number of open defecation free districts are 604 and free states /UTs stand at 28, as on date.

A robot named Swachh Bot was assembled by a maker community in Chennai to clean the wastes on Besant Nagar Beach, can’t deny that is an inspiration by the Clean India Mission.

Till 2017 India was divided into 5 zones for the commitment of Swachh Bharat survey and each city was recorded on 19 indicators. These cities were classified into 4 colours: green, blue, black, and red, green being the cleanest city, and red the most polluted. None of the cities was rated as green—the best category in the exercise. Throughout the year of 2017-18 logical survey, the criterion of assessment was thinned, and cities were categorised, based on population, into metropolis, large, medium, and small cities, and assessment took place according to this categorization to get at least some of the cities in the tidiest category.

But as a hindrance in the Swachh Bharat Mission corruption in ground still exists. An autonomous Research report broadcasted by ABC Live Haryana, Expenditure of Incentives under Swachh Bharat Mission (Urban) in the state of Haryana has been made capriciously by ignoring the guidelines of Swachh Bharat Mission (Urban). It is doubtful that the other states can remain untouched of it.

Regardless of all the expenses on spreading awareness, advertisements, and huge public money being spent on the Swachh Bharat Mission, it appears there is little progression. People are going often to littering, open defecating on Railways tracks, fields and other exposed areas. We completely cannot rely on the The Statistics and Data released by various agencies they may not be accurate as root authenticities are different. Unless physically verified the data may not support the facts. A well formulated plan to dispose garbage and proper management of   sewage, especially in big cities needs to be well formulated, otherwise it will be difficult to make the mission a success. I witness cities like Delhi, Mumbai, Kolkata have hills and mountains made of garbage which are waiting for effective disposal plan. These litters and waste mountains have also become a catastrophic warning for the area as they secrete poisonous gases and are highly inflammable, and a death invitation to the people lives around them.


So as a conclusion what has goaded over hundreds of years due to illiteracy and inappropriate habitual activities may not be given up in a short span of a few months or years. The Swachh Bharat Abhiyan has gained an abundant success in spreading awareness across the country to dispose of many wrong and unhealthy repeats. As a result, a virtuous and reasonable progress has been observed through the Swaccha Bharat mission by the BJP Government is becoming a people’s movement now, and the enthusiasm witnessed three proudest cities Indore, Bhopal and Chandigarh as the cleanest cities in the country during on field survey for Swach Survekshan by an independent agency.

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